Thoughts on 3D rendering and space design.

They say that an image is worth more than a thousand words and they’re right. In the digitalized world we live in, consumers are expected to be more visual. Visual content is more engaging and effective for luxury interior brands or interior design firms than ever before. Since I was studying college I was always showing my projects to my family and friends, something I noticed is that many if not most people find floor plans very hard to understand, even the ones specially designed for commercial purposes like brochures. Sometimes they asked if the living room was the kitchen or if the bathroom was the elevator and so on. I quickly realized that people who are not interior designers don’t have to understand a floor plan, because that’s the interior designer tool to work with the space and is not the obligation of the client to understand it; the designer should provide the client with the best quality visualization resources

When you are designing a space, a common problem with visualization is that many architects and designers tend to make it so dramatic and flamboyant that loses touch with reality. And this is precisely the purpose of 3D rendering: to represent reality in the best way. It can be enhanced with edition and effects, but it shouldn’t by any means try to be misleading. You always can find these impressive renders of average thirty or forty story buildings that are represented as skyscrapers like the Burj Khalifa, with clouds around in the image, to create a highpoint sensation of magnificence, however this can lead to a deception when people look at the less flattering reality of a project that is discordant with the render that was presented in the first place.

Visualization solutions

Although, floor plans should certainly be included in the presentation, it’s very important to complement them with renderings and virtual tours, so the user can feel related to the space and enjoy a more comprehensive customer experience. Turning a house into a home is now more important than ever before, we’re spending more and more time in our living spaces and we have to make sure to create a comfortable and functional interior design style. With visualization resources like 3D rendering and virtual tours it’s easier to make decisions regarding the house layout or the furniture arrangement, because the user will have a reference to understand it an relate more easily with the space planning.

Very recently, we discovered how visualization resources such as augmented reality can be very helpful in our interior design projects with apps that brands like Wayfair developed so their customers can visualize furniture in their homes, making the online shopping experience easier. Augmented reality is a tool that helps interior designers to show how people flow around the furniture, and how the furniture fits the space. While augmented reality is an interactive simulation in real time, 3D rendering is a more formal, static and powerful way to showcase the project. 

Whether if you are a company trying to visualize a new office or store, an interior designer, real estate/property developer or just a person who is remodeling and would like to have a glimpse of the colours, materials and furniture, I can help you to create impactful and inspirational images of your project so you or your clients make the best decision in the process of your interior design project.